Success Built to Last
Success Built to Last: Creating a Life that Matters is written by Jim Collin's co-author, Jerry Porras, in the book Built to Last which is about companies that are literally built to last. The book describes three essential elements of success built to last:
- Meaning: What you do must matter deeply to you in a way that you as an individual define meaning.
- ThoughtStyle: This is a highly developed sense of accountability, passion, and optimism.
- ActionStyle: Successful people find effective ways to take action.
"Become consciously aware of what matters to you and then rally your thought and action to support your definition of meaning" (p. 27).
As the authors remind us, "Making a life is as important as making a living." The question is how do we keep this thought and these three elements "front and center" so that we act on all of this.


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