Leaders at Zappos Create a Culture

One of the most important things leaders should focus on is creating a place where people want to work.  A healthy environment where people can work to their potential, let the creative spirit flow, and people learn from each other because they trust one another.  Such as at Zappos.

Zappos takes this a step further by annually publishing a book about their culture written by their employees.  This is one way to understand what people believe to be true about the culture and it also is a way to pass on the important company messages that others need to know.  In fact, can be purchased on Amazon.com and a video description of the book explains the significance and why Zappos goes to the trouble to do this.

I think it is a great way to develop shared values and to get people aligned within the organization.  If you organization had people submit stories about the culture, what stories would people tell?  How would you feel about these stories? 

What stories would you want them to tell?  How can you make this happen?