As a baby boomer, I am now part of an emerging demographic: the longevity revolution. According to Harvey Mackay, author of the bestseller book Swim With The Sharks Without Being Eaten Alive, we are an underrated generation.
Research says that media and marketing advertising has traditionally been targeted to 18-34 year olds. Now baby boomers rule in terms of size and they often have accumulated more wealth and some have more time. What kind of business opportunities could exist for this bulging group?
This Great Recession has been hard on the youth. Just read this commencement speech that will never be given. I can tell you as the mother of three sons in their 20s, it is a tough job market out there. While they are employed, two of them would like different jobs and have been doing all of the right things to make something happen and it is a big challenge. The New York Times reminds us on Sundays about how young people with great degrees, top notch GPAs, from some of the best colleges and universities are taking unpaid internships after graduation!
Ken Dychtwald is reported to be a visionary about lifestyle, marketing, health care and workforce implications of the 50 plus generation. According to Dychtwald, 70 percent of all the wealth in North America and Europe is controlled by people over 50. The growth is coming from people in their 50s, 60s, and 70s. And the highest amount of entrepreneurism in the last 10 years in America has happened among 55 to 65 year olds. His conclusion is that some people work for money, but what people really want is freedom.
"I'm going to do what I want to do, how I want to do it, on my own schedule. What people want to be respected for is their wisdom, for their power, for their influence, for their experience."
Basically, people want to become Sages. And I want to help people to do this.
If this interests you, please continue to read my blog and add your comments. I need to learn from your life experience.
What are you doing to find purpose? Meaningful work (and work does not have to be for money)?
As Richard Leider says, "What gets you up in the morning?"
I would like to know.